metabo

"As part of its intensifying efforts, the company has started giving its employees “metabo check” towels that double as tape measures."

leave it to the japanese to make clever gadgets to go with their metabo campaign.



japan is setting waistline limits on its citizens to help combat obesity, or as they call it, metabolic disorder. companies are measuring their employees, retirees, and families. i would call it a social prophylactic. japan is not (yet) fat.


over the course of a week in tokyo in 2007, spending most of my non-work time roaming the streets in search of my next noodle house exploit, i saw maybe 3 noticeably overweight people. tokyo. busy, cram packed, dense tokyo. it was incredible.




i came back to the states to loud, undereducated, morbidly overweight, rude, low tech americans and wanted to get back on the plane. i felt like i was in the wrong country. i still do.



mmm. noodles.



mmm. midgety autos.