about 2 yrs ago i started mixing my soft drinks 1/2 diet, 1/2 full strength at the fountain thinking it might cut some unneeded calories while satiating my carbonated sweet tooth. specifically i was hoping to get rid of my 30th birthday present (tummy fat, the kind that makes your belly button look deeper). i have not noticed a difference. at all. reading this blurb and the corresponding journal article in bne makes me wonder. i'm a firm proponent of highly evolved, hardwired physiological response. our biochemistry dates back to well before our species originated in africa 200,000 yrs ago. not to mention the empirical evidence that the general consumer of the diet drink is big as a house.
it may be time for some self-experimental data taking.
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